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Sarah Lee
BA LLB • Auckland
DD
Mobile
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Sarah is a Senior Legal Adviser who specialises in laws that apply to the regulation, sale and marketing of consumer products and services. She is also highly experienced in fair trading and consumer protection laws.
Sarah works with some of the most well-known national and international consumer brands supplying and marketing medicine, food & beverages, alcohol, pet food, cosmetics, household and personal care products.
Sarah helps her clients to grasp opportunities that will boost their competitive advantage. Sarah does this by making sure that her clients understand their tolerance for risk. She targets her advice to reflect risk tolerance.
Sarah regularly presents on consumer law, sales and marketing law and food law, and delivers compliance training.
Sarah is uniquely experienced in advising direct selling businesses in respect of their compliance obligations relating to establishment and operations in New Zealand.
Sarah is admitted to practice law in New South Wales, Australia.
Work Highlights
DoorDash
Advised DoorDash in relation to its New Zealand launch, including the advertising, sale and delivery of medicines, food products and alcohol products, as well as proposed anti-slavery legislation and consumer law issues.
Pharmaceuticals
Advised multinational pharmaceuticals on clinical trials, post-clinical supply issues, early access and emergency use programmes, negotiations with PHARMAC and other medicines and medical devices compliance issues.
Advised on consumer law, advertising law and regulatory compliance issues.
Multinational food and petfood business
Provided advice in relation to food and petfood composition, labelling and advertising requirements, product recall procedures, consumer law issues, and food safety issues.
Advertising agency
Advised a major ad agency in relation to TVCs, OOH, digital and social assets in relation to new tech product launches.
Westpac
Advised (including on secondment) on various sales and marketing, fair trading, consumer, privacy and anti-spam legislation issues.
Mr Rental
Advised on all aspects of its franchise business in New Zealand, including in relation to consumer credit laws.
Direct sellers
Provided structuring and compliance advice for overseas based direct sellers establishing and operating in New Zealand.
