Artificial Intelligence

Artificial Intelligence (AI) offers exciting opportunities across all industries and organisations, by allowing new products and services to come to market that were not previously possible and by providing new, more efficient ways of running existing processes.

AI also introduces some novel legal risks and considerations. To safely embrace the power of AI, organisations need legal advisors who can help manage risk and drive innovation.

While the technology that underpins AI is not new, with the growing availability and growing sophistication of Generative AI tools and other large language models we are seeing the significant transformative power that such advanced technologies could have.

The regulatory environment in which AI sits is nascent, and global approaches to regulating AI are divergent. Novel legal issues are emerging in the fields of product liability, employment, IP, data, privacy, cybersecurity, and litigation (just to name a few). Organisations are questioning how to support the rollout of AI within their businesses while maintaining guardrails of good governance, ethics and regulatory compliance – particularly in the context of these emerging risks.

Our expertise in AI advisory work will help ensure you stay ahead in a rapidly evolving digital landscape. Our team of seasoned legal professionals specialise in navigating the complex intersection of AI and other new technologies and the law, providing tailored solutions to your organisation’s unique needs.

From regulatory compliance and intellectual property issues to governance and risk management considerations, we offer comprehensive guidance to help you harness the power of AI while safeguarding your interests.

We have produced a handy infographic to highlight the key areas you need to be thinking about for good governance of your organisation’s AI use.

Work Highlights

We have worked with local and international businesses to:

  • Draft and implement responsible AI policies and procedures
  • Advise on confidentiality, privacy and cybersecurity concerns with data usage
  • Advise on the IP implications for protecting and using AI assets
  • Assess compliance of AI tools against consumer protection, harmful digital content, human rights and anti-discrimination regulations
  • Protect against AI disputes
  • Advise on the implications of AI use in the workplace
  • Contract with AI vendors and developers
  • License AI technologies.

Our Experts